The ‘i’ Goes Silent: Why Apple Didn't Name Its Smartwatch ‘iWatch’
Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
The Difference Between a Business and a Brand
How do you define what a brand is, and what does it take to get there?
Why Smart Marketing Is Like a Great First Date
If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand
Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.