Chris Kocek is an author, speaker, and founder of Gallant, a branding studio in Austin, Texas dedicated to helping purpose-based brands build a better world. Prior to starting Gallant, Chris worked in advertising as a strategic planner in NYC and Austin, developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. A frequent guest lecturer at the University of Texas at Austin, Chris is a contributor to Entrepreneur Magazine and the author of The Practical Pocket Guide to Account Planning.