IN THIS ENGAGING 2-HOUR READ, YOU'LL LEARN:

• The difference between most Account Planning job descriptions and day-to-day realities
• Critical Planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research
• Techniques for writing better briefs and ideas for how to lead more engaging briefings
• How to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients