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Chris Kocek is an author, speaker, and founder of Gallant, a branding studio in Austin, Texas dedicated to helping purpose-based brands build a better world. Prior to starting Gallant, Chris worked in advertising as a strategic planner in NYC and Austin, developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. A frequent guest lecturer at the University of Texas at Austin, Chris is a contributor to Entrepreneur Magazine and the author of The Practical Pocket Guide to Account Planning.


The ‘i’ Goes Silent: Why Apple Didn't Name Its Smartwatch ‘iWatch

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.


TED Talk: Five Ways To Be More Creative

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“Chris defused the boredom bomb.
He takes a topic that is somewhat intimidating for people, and makes it instantly conversational and collaborative.”

 Victor Camozzi, Group Creative Director GSD&M


Creative Mornings Talk: Ethics & Advertising



Every event is unique. That’s why every talk Chris gives is unique as well. Whether he’s unraveling the mysteries of creativity with 900+ teenagers at TEDxYouth@Austin or sharing powerful innovation strategies at marketing symposiums across the country, Chris brings a unique blend of humor, insight, and creative storytelling to every event and audience. What’s your next event? Let Chris know how his experience and enthusiasm can inspire your audience and bring them to their feet.